Foreign investment continues to grow in Chile. In 2025 alone, the country is expected to receive more than USD 20 billion in foreign direct investment (FDI), a clear sign of market confidence in Chile’s stability. New industries such as lithium, green hydrogen, and emerging technologies are becoming the latest magnets for international capital.
Yet a successful market entry requires more than financial resources. It requires a comprehensive communication strategy that guides investors, anticipates potential conflicts, and fosters relationships with key stakeholders. This involves detailed mapping of the political, regulatory, and social environment where the investment will take place; arranging introductory meetings with local authorities and community leaders before breaking ground; and developing a strategic narrative that can be high-profile to raise public awareness or carefully low-profile to maintain discretion, depending on the project’s goals.
Welcome, Fernando Vega!
Leading this effort at Andenhouse Advisors is Fernando Vega, our new Vice President for Public Relations and Strategic Engagement. With over 20 years of experience as a journalist covering business, economics, and market trends at Chile’s most prominent media outlets, Fernando brings a deep understanding of the Chilean economy, its key players, and its regulatory landscape. He has complemented this expertise with his work as a journalism professor at several universities in Chile.
This dual perspective equips Fernando to lead Andenhouse Advisors’ Public Relations and Strategic Engagement division, helping our clients navigate the communications challenges of entering the Chilean market and transforming complex risks into opportunities for growth.
